Campaign India Team
Aug 28, 2017

MMGB: Bwin "Black vs yellow"

Watch the films conceptualised by BBH Sport here

While you can't access the site in India, start your work-week with Bwin's Hollywood-style car chase through the streets of Thailand. The race brings to life the excitement of a Bwin bet in an ad by BBH Sport.
 
At the end of the race, the action stops and the viewer is asked to place their bet on who will win. A two-minute film revealing the winner will air on 12 September.
 
The campaign is on-air across Europe.
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

Related Articles

Just Published

5 minutes ago

Some agency groups won't send delegates to Cannes ...

A number of holding companies say they will not enter the awards, while others have yet to decide.

11 hours ago

Tata Sky frees certain services, urges consumers to ...

Watch the film conceptualised by Ogilvy here

18 hours ago

Virtual experiences firm XP&D Be.Live launched

The agency is a collaboration between XP&D, Multi TV and FCB India

19 hours ago

HUL-GSK Consumer Healthcare merger completed

The merger has been on the basis of an exchange ratio of 4.39 HUL shares for each GlaxoSmithKline Consumer Healthcare share