Campaign India Team
Aug 28, 2017

MMGB: Bwin "Black vs yellow"

Watch the films conceptualised by BBH Sport here

While you can't access the site in India, start your work-week with Bwin's Hollywood-style car chase through the streets of Thailand. The race brings to life the excitement of a Bwin bet in an ad by BBH Sport.
 
At the end of the race, the action stops and the viewer is asked to place their bet on who will win. A two-minute film revealing the winner will air on 12 September.
 
The campaign is on-air across Europe.
 
(This article first appeared on CampaignLive.co.uk)
 
Source:
Campaign India

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