Campaign Staff
Jan 09, 2017

MMGB: Bupa UK 'For owning the dance floor'

Watch the film conceptualised by WCRS here

Bupa's stirring ad campaign promotes its new brand positioning, "For living", which is focussed on helping people get the most out of everyday life.
Actress Suzann McLean plays a recovered cancer patient dancing to 1967 soul classic Pain in my Heart as she realises she has beaten the disease for good.
Client: Bupa UK
Agency: WCRS
Executive creative director: Billy Faithfull, Ross Neil, Leon Jaume
Creative director: Joe Miller
Copywriter: Dan Gorlov
Art director: Richard Glendenning
Agency producer: Stefanie Forbes
Integrated project manager: Mark Lambourne
Production assistant: Camilla Hempleman-Adams
Account handling: Matt Edwards, Chris Boyton, Chris Moger, Charlie Warner
Planning: Matt Willifer, Hayley Pardoe
Media agency: MEC
Production company: Academy
Director: Martin de Thurah
DOP: Niels Thastum
Executive producer: Simon Cooper
Producer: Cathy Green
Editor: Peter Brandt
Sound design: Aaron Reynolds at Wave Studios
Post-production: Electric Theatre Collective
Exposure: TV and online (UK)
Client team: Angelique Waker, Cheryl Rosenthal, Shannon Faley-Martin
(This article first appeared on


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