Bupa's stirring ad campaign promotes its new brand positioning, "For living", which is focussed on helping people get the most out of everyday life.
Actress Suzann McLean plays a recovered cancer patient dancing to 1967 soul classic Pain in my Heart as she realises she has beaten the disease for good.
Agency: WCRS
Executive creative director: Billy Faithfull, Ross Neil, Leon Jaume
Creative director: Joe Miller
Copywriter: Dan Gorlov
Art director: Richard Glendenning
Agency producer: Stefanie Forbes
Integrated project manager: Mark Lambourne
Production assistant: Camilla Hempleman-Adams
Account handling: Matt Edwards, Chris Boyton, Chris Moger, Charlie Warner
Planning: Matt Willifer, Hayley Pardoe
Media agency: MEC
Production company: Academy
Director: Martin de Thurah
DOP: Niels Thastum
Executive producer: Simon Cooper
Producer: Cathy Green
Editor: Peter Brandt
Sound design: Aaron Reynolds at Wave Studios
Post-production: Electric Theatre Collective
Exposure: TV and online (UK)
Client team: Angelique Waker, Cheryl Rosenthal, Shannon Faley-Martin
(This article first appeared on CampaignLive.co.uk)
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