Campaign India Team
Mar 26, 2018

MMGB: Bata urges India to '#FindYourPower' with Smriti Mandhana

Watch the ad film conceptualised by Contract Advertising here

Bata has rolled out a film featuring Indian women's cricketer Smriti Mandhana. 
 
Conceptualised by Contract Advertising, the film tries to move Indians towards a more healthy and active lifestyle. It shows Mandhana pushing herself in the gym and while doing so she says, "I love sleep. I love chill. Love to eat. But I hate losing more." The film ends with the introduction of the new Power collection.
 
Anand Narang, VP - marketing, Bata India, said, “The #FindYourPower campaign focuses on encouraging our consumers to adopt a path to fitness and a more active lifestyle with Power and Smriti Mandhana as a brand ambassador exemplifies that perfectly. The thought behind this campaign is even though there are many things that we hate about the effort required in getting fit & active yet we can surmount them and get on the path to fitness with Power. The #FindYourPower’ campaign aims to reach out to those who are ready to make that initial effort towards a healthier life.”
 
Ashish Chakravarty, CCO, Contract Advertising, said, “It’s always satisfying to emerge out at the head of a hard fought multi-agency pitch for a prestige brand such as Bata. We’re extremely proud to partner a brand which all of us have been associated with since our childhood. And look forward to introduce the next generation to it and make them see it as we once did. Like a mate, a confidant, a fashionista, a constant. This campaign for Power is the first step in that direction.” 
 
Along with this film, the campaign also consists of digital, print, outdoor, cinema and on-ground legs. 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Taapsee Pannu lands a crispy news anchor job with Kurkure
Premium
15 hours ago

Taapsee Pannu lands a crispy news anchor job with ...

Watch the film conceptualised by Wunderman Thompson here

Premium
Torie Henderson to depart OMG
Premium
16 hours ago

Torie Henderson to depart OMG

Market-level CEOs will lead their territories as the CEO of SEA and India.

Premium
Manav Sethi joins Eros International as group CMO
Premium
Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna Mehra and Rathi Gangappa on jury
Premium
19 hours ago

Dubai Lynx 2019: Bobby Pawar, Geet Rathi, Prerna ...

Festival to be held between 10-13 March