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AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.
INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
The association also named the new managing committee for 2025–26.