Campaign India Team
May 26, 2014

MMGB: Adidas' ‘All in or nothing’ World Cup film

Watch the ad film conceptualised by TBWA/Chiat/Day here

Start your working week by watching Adidas' film for the FIFA World Cup. The film features Lionel Messi, Luis Suarez, Dani Alves, Bastian Schweinsteiger, Xavi, Mesut Özil, Robin van Persie, and David Villa. The film with tagline 'All in or nothing' and opens with Messi asleep. He then dreams about the World Cup and what competitors are going through to prepare for the tournament.

The soundtrack is provided by Kanye West. 

Have a great working week ahead.  

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Attention, not viewability, drives impact: ...

As marketers move beyond viewability as a proxy for effectiveness, a new global study from mCanvas and Lumen Research offers fresh evidence for the industry’s growing focus on attention metrics. The meta-analysis, conducted across 110 campaigns in 19 categories and nine markets, reports a strong correlation between higher Attention Per Mille (APM) and improved downstream outcomes such as CTR, recall, and purchase intent.

6 hours ago

YouTube's Big India Push: AI Tools Meet Education ...

YouTube held its annual Impact Summit in New Delhi last week, and the announcements weren't just about views or subscribers. The company rolled out AI tools, forged partnerships with educational institutions, and dropped some numbers that paint a picture of just how embedded the platform has become in India's economy.

9 hours ago

WhatsApp slows down to show what distance feels like

A near 10-minute film turns everyday voice notes into a rural love story, offering a fresh lens on long-distance relationships in India.

9 hours ago

While rivals look outward, WPP is consumed by its ...

WPP grapples with an inherited “failure of modern corporate governance,” Darren Woolley writes. Cindy Rose must now prove that the next chapter rests on integrity rather than growth at any cost.