Campaign India Team
May 26, 2014

MMGB: Adidas' ‘All in or nothing’ World Cup film

Watch the ad film conceptualised by TBWA/Chiat/Day here

Start your working week by watching Adidas' film for the FIFA World Cup. The film features Lionel Messi, Luis Suarez, Dani Alves, Bastian Schweinsteiger, Xavi, Mesut Özil, Robin van Persie, and David Villa. The film with tagline 'All in or nothing' and opens with Messi asleep. He then dreams about the World Cup and what competitors are going through to prepare for the tournament.

The soundtrack is provided by Kanye West. 

Have a great working week ahead.  

Source:
Campaign India

Related Articles

Just Published

9 minutes ago

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

35 minutes ago

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.

3 hours ago

Livpure selects Weber Shandwick as communications ...

Weber Shandwick will build an integrated communications framework covering strategic media engagement, reputation management and narratives that convey Livpure's presence across wellness-related categories.

3 hours ago

Asian Paints expands with 28 new experiential ...

These showrooms serve as full-scale décor experience centres, reflecting local design influences such as temple and fort architecture, blended with contemporary aesthetics.