1 year ago| article
Things are not all they seem in Honda's latest TV ad, as the viewer is shown a range of illusions featuring the brand's new CR-V 1.6 i-DTEC diesel model.
Oct 21, 2013 03:58:00 PM | Video | Alex Brownsell Share -
The ad, called "an impossible made possible", uses forced perspective and other methods to create visual tricks, including the car being moved by someone blowing on their coffee.
Client: Martin Moll, marketing director Honda Europe
Agency: Mcgarrybowen London
Creatives: Paul Jordan, Angus Macadam
The article first appeared on marketingmagazine.co.uk