Alex Brownsell
Oct 21, 2013

MMGB 2: Honda shows us 'an impossible made possible'

Things are not all they seem in Honda's latest TV ad, as the viewer is shown a range of illusions featuring the brand's new CR-V 1.6 i-DTEC diesel model.

The ad, called "an impossible made possible", uses forced perspective and other methods to create visual tricks, including the car being moved by someone blowing on their coffee.

Brand: Honda

Client: Martin Moll, marketing director Honda Europe

Agency: Mcgarrybowen London

Creatives: Paul Jordan, Angus Macadam 

The article first appeared on marketingmagazine.co.uk

Source:
Campaign India

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