Campaign India Team
Sep 19, 2022

Mithila Palkar and Varun Dhawan dramatise the need for 'honest food' with EatFit

Watch the film conceptualised by Kanan Gill and Purplemango here

Curefoods has released a TVC for its healthy food platform EatFit. 
Conceptualised by Kanan Gill and Purplemango, the film features actors Mithila Palkar and Varun Dhawan. Through a dramatic film narration, the duo reveal how EatFit delivers 'honest food' with real ingredients. 
Ankit Nagori, founder, Curefoods, said, “EatFit’s fundamental food philosophy is based on three principles of having zero transfats, zero white sugar, and zero artificial ingredients in its food. This food experience is specially designed for people who are health conscious and prefer ordering food online daily, and still want to eat healthy and nutritious meals every day. We ensure that we deliver delicious and healthy food with consistent quality that users can rely on. I would urge users to shift to healthy and nutritious food eating choices with EatFit.”
The film is running on OTT platforms and social media. It will also be broadcast during the upcoming India-Australia and India-South Africa cricket series. 
Brand: EatFit
Written by: Kanan Gill
Creative agency: Purplemango India
Director: Rahul Bharti
Production house: Jump Films
Campaign India

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