OnePlus has rolled out a campaign titled ‘Stay connected. Stay smarter’ featuring its brand ambassadors actor Shahid Kapoor and his wife Mira Kapoor to spread awareness on its recently launched smart TVs - OnePlus TV Y1S and OnePlus TV Y1S Edge.
Conceptualised by the brand’s marketing team and executed by Media.Monks, the film highlights how the OnePlus TVs deliver an accessible connected ecosystem experience.
The films, through the couple, highlight the capabilities and innovative technology of OnePlus Y1S TVs. The film opens up with Kapoor thrilled to have quality ‘me-time' with his new OnePlus TV. He casts his phone onto the TV, to play a video game and forgets that the volume is extremely high. He wakes Mira who has just gone to sleep. Mira turns the volume down through her connected watch, while Shahid ruffles the couch to search for the remote. Mira looks at him once he realises the volume is adjusted and says, "Make smarter choices, Shahid." When Shahid finally starts playing a video game at a lower volume on the Smart TV, Mira switches the TV off once again using her smartwatch, showcasing how the TV can be connected to any device seamlessly.
Saurabh Kapoor, head of brand and category marketing, OnePlus India, said, "We are delighted to bring the all-new campaign film in continuation with our partnership with Shahid and Mira for OnePlus Smart TV category. As a consumer-centric brand, we are constantly striving to deliver a seamless connected ecosystem experience, offering the best of smart TV technology to our users at more accessible price points. Shahid and Mira’s zeal in the campaign film perfectly matches our OnePlus community’s youthful spirit and passion for superior smart technology, and we are confident that our community will enjoy this wholesome campaign film.”
Ishita Grover, head of marketing communication and government relations, OnePlus India, said, “We are happy to be associated with Shahid Kapoor and Mira Kapoor yet again for our new OnePlus TV ‘Stay connected. Stay smarter’ film. With this campaign, our objective is to highlight the truly seamless, smarter connectivity experience that OnePlus TVs can provide with multiple devices at the same time. The newly launched OnePlus TV Y1S and Y1S Edge are an extension of our popular OnePlus TV Y series which played a crucial role in driving our phenomenal success in the India smart TV segment. The new campaign film effectively highlights the effortless smart connectivity, power-packed Android 11.0, and other smart features that offer truly seamless smart home entertainment experiences to our users. We are positive that this collaboration will be well-received by our consumers in India and help us further deepen our bond with them.”
The film went live on 14 March 2022 across YouTube, social media, TV, OTT and cinemas.
Director: Suraj Wanvari
Producer: Dhruv Singhal
DOP: Sejal Shah
Execution and production: Media.Monks