The Work
Ad Nut
Apr 16, 2019

Mindshare and GSK help to brush up on oral health in India

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.

New Sensodyne campaign makes use of Google Assistant to help consumers better protect their teeth.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

3 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Dentsu bets on podcasting as India’s audio market matures

4 Dentsu bets on podcasting as India’s audio market matures

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

7 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

8 India’s online gaming bill redraws the playing ad-spend playbook

Tattooed logos and untouched legacies: Tally’s branding paradox

9 Tattooed logos and untouched legacies: Tally’s branding paradox

Eknath Shinde's message to advertising, marketing and media professionals

10 Eknath Shinde's message to advertising, marketing and media professionals

Related Articles

Sensodyne urges consumers to be sensitive only to life’s small pleasures
Advertising
Apr 20, 2021
Campaign India Team

Sensodyne urges consumers to be sensitive only to ...

Wavemaker, Mondelez emerge top winners at EMVIE Awards 2025
Advertising
Apr 01, 2025
Campaign India Team

Wavemaker, Mondelez emerge top winners at EMVIE ...

MS Dhoni scores a vaccination sixer through GSK
Advertising
Feb 24, 2022
Campaign India Team

MS Dhoni scores a vaccination sixer through GSK

Grey bags GSK's oral care brand Sensodyne
Advertising
Jan 07, 2011
Jagadeesh Krishnamurthy

Grey bags GSK's oral care brand Sensodyne

Just Published

Onam 2025: Brands blend tradition and storytelling in festive campaigns
Advertising
2 days ago
Campaign India

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

Open web shapes festive ad strategies as costs climb
Digital
2 days ago
Harpreet Singh

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

Kempegowda International Airport hits the play button on sonic branding
Advertising
2 days ago
Vinita Bhatia

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

Dentsu appoints bankers to seek buyers for international business
Advertising
2 days ago
Shauna Lewis

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.