Campaign India Team
Oct 10, 2022

Milton keeps the appetite burning

Watch the films conceptualised by Ogilvy here

Milton has launched a couple of TVCs, to showcase its smart tiffin and thermosteel flask as the brand completes 50 years. Conceptualised by Ogilvy, the films aim to highlight how the Milton Smart Tiffin keeps food fresh and hot, simply with a voice command. It also features its flask, which keeps drinks hot and cold, depending upon one's choice. 
The first film begins with a woman busy in a meeting, since work delays her lunch time. She tells the viewers that if food can get cold as people speak, it should also get heated as they speak. She then speaks into her phone and says ‘heat my Milton’. The smart tiffin starts to heat the food, and the woman is seen enjoying her piping hot meal, while her colleague sadly walks past her with a cold sandwich. 
The second film showcases a couple sitting in a snowy region. While the man is pouring a hot cup of coffee, she looks elsewhere and tells him that she wishes to have cold coffee. The man then says that although he can't trust his partner's moods, he can trust the Milton Thermosteel flask to keep drinks hot, as well as cold. 
Ajay Vaghani, managing director, Hamilton Housewares, said, “Over the past 50 years, Milton has been an integral part of consumers’ lives and households. We keep our consumers at the heart of everything we do, thereby creating campaigns that illustrate unconventional, yet relatable special moments. The TVCs aim to show how Milton provides consumers with convenient daily solutions
by blending design with technology.”
The campaign will run across TV and the brand's social media channels. 


Campaign India

Related Articles

Just Published

8 hours ago

IdeateLab appoints Ravi Bhaya as CEO

Fresh off their rebranding, the independent marketing solutions firm has relaunched as 'The Results Experts'.

11 hours ago

CMO’s MO: Responsible marketing merits more ...

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

12 hours ago

Moves and wins roundup: Week of 15 July

The latest appointments and account wins from IN10 Media, Burson, Interactive Avenues, Positive Vibez Brand Solutions, M&C Saatchi Performance, Havas India, Pitchfork Partners, Adbuffs and more in our weekly news roundup.

14 hours ago

Zaid Al-Qassab is on a mission to change how ‘the ...

The new CEO tells Campaign why the agency group must become a solutions-based business, look beyond traditional advertising, and embrace learnings from markets including Singapore and Sydney.