Campaign India Team
Jul 03, 2023

MG Motor gets Janhvi Kapoor and Ishan Kishan for its Comet EV

Releases social media films featuring the actor and cricketer

MG Motor India has rolled out a social media campaign featuring actor Janhvi Kapoor and Ishan Kishan for its recently launched Comet EV.
The campaign has been conceptualised by Tilt Brand Solutions and consists of a film each featuring Kapoor and Kishan. In the films, the duo explain features of the car and its ease of use.
Udit Malhotra, marketing head, MG Motor India, said, “MG is a community-centric brand and through this association with Janhvi and Ishan, we hope to speak directly and engagingly with our Comet EV audience: the gen Z. The video is a fresh take on this generation’s needs and underscores simply and clearly how the Comet EV perfectly suits their tribe. The Comet EV stands for everything that defines them - zippy, no-nonsense, new-age, and innovative.”
Campaign India

Related Articles

Just Published

1 day ago

Kondurkar Studio responds to ideation controversy ...

The studio credited for the ideation behind the Cannes Lion-winning 'The Steel of India' film claims it is being unfairly targeted for criticism over Wieden + Kennedy's claims to be the originator of the work.

1 day ago

South Asia Agency of the Year Awards 2024

Celebrating your excellence at Agency of the Year

1 day ago

Birla Opus' feel-good animated film paints a new ...

‘Make Life Beautiful!' features an animated colourless world, made vibrant by a kid who beautifies spaces with his magical touch

1 day ago

MasterChow takes retail route as it aims for higher ...

The D2C brand is working on an omni-channel approach, has increased marketing spends by 20% and is aiming to pick 10% Indian market share over the next few years.