Meta has rolled out a film to showcase how its apps (Facebook, Instagram and WhatsApp) help people progress.
Conceptualised by DDB Mudra, the film is part of the brand's 'Where can't we go together' campaign. It shows a group of college students taking on a challenge of organising a college festival. Since the students come from a relatively unknown college, they face several roadblocks in the process. They use the social media network and get a surprise helping hand which helps them organise the event which ends up being a raging success.
Pallavi Chakravarti, creative head – West, DDB Mudra Group, said, “For the team working on this project it was above all, a trip down memory lane. We thought back to how organising college festivals and participating in them had been integral to our formative years - how it made us network, connect with people (sometimes for life), made leaders out of the most reticent among us and brought our talents to the fore. Imagine if we had been powered by social media back then...imagine what the same passion, the same ambition and the same curiosity could have led to, had Facebook, Instagram and WhatsApp been the wind beneath our wings. The result of this nostalgic journey is a classic underdog story that we hope will make you as happy as it did us.”
Agency: DDB Mudra Group
Creative: Pallavi Chakravarti, Neeraj Kanitkar, Neha Shefali, Narendra Patil, Jyoti Patil
Business: Nishant Saurabh, Gargi Vegiraju, Nishant Venkatram, Rhea Talpade.
Strategy: Anand Murty, Sanchari Chakrabarty, Atreyi Nag.
Production house: Rising Sun films.
Director: Shoojit Sircar
Creators: Gaurav Gambhir, Anumita Nadesan.