Meril’s CoviFind rules out the negative with MS Dhoni
Watch the film here
Aug 17, 2021 04:54:00 AM | Video | Campaign India Team
Medtech company Meril, has rolled out a campaign titled ‘Doubt Ko Karo Out’ (get rid of the doubt) for its Covid-19 self-test brand CoviFind, to alleviate testing concerns and accelerate the simple access of kits for Indians. The film features MS Dhoni, who is also the face of the brand.
Dhoni’s sister gets back home from shopping and takes out various items one by one, while he keeps naming the items she places on the table. She suddenly starts to cough and Dhoni asks her where she brought the cough in from. After the whole family looks at her with a worrisome look, the mother then gives her a CoviFind kit, to overcome the fear of infections in 15 minutes.
Sanjeev Bhatt, senior vice president, corporate strategy, Meril, said, “Rapid, accurate and affordable diagnostic solutions are essential to break the chain of virus transmission. To encourage self-testing in India, we are delighted to have MS Dhoni on board, who is a perfect fit with our core philosophy of delivering high quality and value, while advocating proactive health behaviours. As a powerful symbol of health and resilience, Dhoni is a credible and trustworthy leader. We are confident that, even off the field, he would reach multiple generations, empowering them to take charge of their own health and that of their families to create a safe environment for all.”