Campaign India Team
Apr 04, 2022

Men of Platinum gives KL Rahul the courage to keep the ball rolling

Watch the film conceptualised by Famous Innovations here

Platinum Guild International has rolled out a film featuring cricketer KL Rahul for Men of Platinum's latest collection. 
Conceptualised by Famous Innovations, the film offers a peek into what it takes to play the game like a true sportsman. The film depicts the challenges cricket players face on the field, such as hostile crowds, extreme pressure and season-ending injuries. It showcases how these challenges and choices build a man's character on and off the field. 
Sujala Martis, director - consumer marketing, Platinum Guild International – India, said, “Men of Platinum is an embodiment of the exemplary values that men look up to today. It’s what they deem success to be. These values stand true for cricket as well. True sportsmanship is an amalgamation of qualities like courage, perseverance, inclusiveness, and resilience. For us, cricket, therefore, is a seamless connect. With a male TG, there can’t be a better way to connect than cricket’s most popular event. We are pleased to continue our association with one of India’s finest cricketers, KL Rahul. To take the excitement a notch higher this IPL season, we are also running an engagement leg giving audiences a chance to meet KL Rahul virtually.”
The film is being rolled out on TV, print, and digital.
Campaign India

Related Articles

Just Published

6 hours ago

BJP leads online political ad space with INR 19.1 ...

The ruling party has allocated over 117 crores to Google Ads since January for campaign purposes, according to the Google Ads Transparency Centre.

6 hours ago

Bisleri India on the hunt for a new creative partner

The pitch is currently underway via the brand's Mumbai office.

8 hours ago

Amazon layoffs impact APAC adtech and media leaders

The job cuts are part of Amazon's plans to streamline its sales, marketing and global services division globally.

8 hours ago

Advertisers are not fully prepared for the demise ...

The latest Future of Measurement report reveals that only 2% of advertisers are using a mix of MMM, experiments, and attribution, for measurement.