McDonald’s India (South and West), has rolled out a campaign to showcase its personalised meal box - ‘The Rashmika Meal’. Conceptualised by DDB, the film features actor Rashmika Mandanna on whose name the meal box has been curated.
The film shows Mandanna relishing her favourite picks from McDonald’s and urging her fans to try the same. She tells her viewers the sequence in which she eats her snacks and is shown in different settings, every time she picks up a different snack.
Arvind RP, director - marketing and communications, McDonald’s India (West and South), said, “Everyone, including the most famous celebrities have their go-to order at McDonald’s. We are really excited to collaborate with Rashmika and bring ‘The Rashmika Meal’ to her millions of fans, and can’t wait to see them enjoy it just the way she does.”