McDonald's celebrates the unchanged in the new normal

Watch the films conceptualised by DDB Mudra here

Sep 16, 2020 07:33:00 AM | Video | Campaign India Team

McDonald's India (West and South) has launched three TVCs which highlight how lives have changed during the ongoing Covid-19 pandemic and shows one thing hasn't.
Conceptualised by DDB Mudra, one film shows a granddaughter and grandfather enjoying a burger over a video call, a husband waking up his doctor wife who has fallen asleep in the car after a busy day, with a cup of coffee and friends using a creative way to share French fries in a basket passed from a floor above. 

The other two TVCs showcase the convenience and safety of the brand’s delivery and take-away channel.

Arvind RP, director – marketing and communications, McDonald’s India West and South, said, “The ongoing pandemic has brought about significant changes to our lives.  At the same time, it has helped us find new ways to connect, communicate and celebrate little joys of life with our families, friends and with those around us. We at McDonald’s have been committed to making these moments special for our customers by ensuring that they can share their joys over our food, without any worries. We have not only heightened our world-class safety and hygiene protocols but also launched new ways for customers to access their favourites, in the most convenient and safe way possible. With this campaign, we want to assure our customers that while the world has changed, our commitment to serving them in the best way possible hasn’t.”
Shagun Seda, creative head, DDB Mudra West. said, “Midnight snack bingers. Fri-daters. Work lunchers. Coffee cravers. We’ve all missed our comfort food. With this campaign being the brand’s first since lockdown, we wanted to assure everyone that, while a lot has changed around us impacting how we get together, share, and bond over our favourites, what hasn’t changed is the taste, safety and memorable moments associated with McDonald’s.”
Creative agency: DDB Mudra Creative team: Rahul Mathew, Shagun Seda, Ashish Phatak, Vighesh.G, David Vaz, Apurva Muranjan, Rasika Labde, Himani Gandhi
Business team: Anurag Tandon, Murli Krishnan, Debjani Roychoudhury, Anchal Bhojwani
Films: Jay Gaikwad
Strategy team: Mehak Jaini, Jaiprakash Tekwani, Somdatta Roy Chowdhuri, Ronak Shah