McDonald’s India North and East has launched ‘#McGrillisBack’, a campaign to highlight the reinstating of the Chicken McGrill burger to the menu. The film-led campaign is a sequel to #BringMcGrillBack, which had social media users and influencers petitioning the fast-food giant to bring back the discontinued burger.
The films feature actress Shreya Chaudhary reacting to some of the popular reactions by consumers conveying their love for the Chicken McGrill. DDB Mudra has conceptualised the campaign.
Robert Hunghanfoo, head, CPRL said, "Chicken McGrill has been one of the most loved menu offerings at McDonald’s. The reaction and desire we witnessed on social media is a true testament to people’s love for Chicken McGrill. With this campaign, we are offering our customers another chance to relive their favourite memories by offering them a menu item that they have been asking us for."
Added Ashutosh Sawhney, managing partner – DDB Mudra Group, North, “Chicken McGrill is an icon. And the icons are timeless. Its teeming fans had been campaigning for its comeback. Therefore, it was only natural for us to make this unbound love for the Chicken McGrill, the fuel for its comeback. The campaign celebrates this very love for the burger in a heartfelt, McDonald’s way so that the fans never have to stop lovin’ it!"
McDonald’s team: Kriti Awasthi, DGM, marketing
Creative Agency: DDB Mudra Group
Creative team: Rahul Mathew, Anu Gulati, Vimal Singh, Neha Bhatia, Ankur Singh, Nipun Sood, Bhuvan Kadyan, Arushi Mamgain, Sakshi Yadav
Business: Ashutosh Sawhney, Vineet Kindra, Sonali Chowdhury, Pranav Kapoor, Vishal Mehra, Vivian Albert
Strategy: Mehak Jaini, Aditi Hariharan
Production house: India Film Factory
Director: Ishaan, Shiva
Executive producer: Shiva Malani
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Watch the film conceptualised by 82.5 Communications