McDonald’s India (West and South), housed by Westlife Development, has launched a campaign titled ‘Meals make Families’, to emphasise the importance of meal time in families. Conceptualised by DDB Mudra, the campaign has unveiled a series of TVCs to showcase relatable moments that families have when they eat together.
One of the films features a scene where a child asks his family at the lunch table if his grandfather can order McDonald’s in heaven. His grandma then tells him that while the grandfather cannot eat McDonald’s in heaven, he came in her dreams and asked her to give the grandchild his share of the burger.
Other films from the series show how one family member always has the habit of asking for a bite of another member’s food and finishing almost half of it. Another showcases a grandfather taking a dig at the father in the family, on his capability of grabbing deals and discounts on the McDonald’s App.
Arvind R.P., director - marketing and communications, McDonald’s India West and South said, “Over 25 years of building McDonald’s in India, we have made special connections with all our consumers, especially families. Post-pandemic, we have seen a distinct trend in people wanting to spend more time with their loved ones. Through this campaign, we want to leverage this insight and position McDonald’s as the go-to brand for family meal-times, an occasion rich in emotions, with the brand having something to offer to every family member.”
Pallavi Chakravarti, creative head - West, DDB Mudra, said, “All of us working on this campaign just treated it as an extension of our own lives and drew from our own experiences - after all, is there anyone out there who hasn't spent time with their family over a burger and fries, either at a McDonald's or at home? It has been a heartwarming journey creating this, one we hope resonates with everyone this campaign reaches.”
Creative: Pallavi Chakravarti, Godwin D'mello, Sanket Wadwalkar, David Vaz, Shalmali Sawant, Ronak Ramraje, Alistair Pinto, Dhruv Rathod, Dhiren, Shivani, Vasudev Raut, Koustubh, Urja Patel
Business: Nishant Saurabh, Delon Mascarenhas, Sonia Kumar, Anchal Bhojwani
Strategy: Mehak Jaini, Ronak Shah
Films: Reema Asrani
Director: Indrashish Mukherjee
Production house: Footloose Films
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 days ago
Aims to take on a digital-first approach to revolutionise the viewing experience for fans in India