Max Fashion shows sweet Diwali exchanges

Max Fashion has rolled out a campaign consisting of two films for Diwali. 

 

Conceptualised by Wunderman Thompson, the films show slice of life moments between family and friends during Diwali. 

 

 

Jiten Mahendra, SVP - marketing, Max Fashion, said, “Max Fashion’s mission is to democratise fashion and with this TVC we are reinforcing the brand positioning of 'make every day fashionable'. We believe that spontaneous 'sweet moments' in our day to day life are more precious and memorable than planned occasions. This festive season Max Fashion wants its customers to indulge and relive the happiness of such moments. We have launched an exclusive festive range for the entire family and our strategic approach is to appeal to families by creating fresh conversations and engaging experiences in our aisles. Our new TVC depicts how Max Fashion is the one-stop destination for the entire family and is the preferred choice for customers - across all age-groups." 

 

Senthil Kumar, CCO, Wunderman Thompson, said, “This Diwali, Max invites you to a wonderful shopping experience for the family with two simple insights that celebrates the compliments and comparisons into the festive season. One is a tale of igniting the love between a couple with wordplay and the best Diwali compliment a woman can get in a resplendent Max dress and the other celebrates the comparative nature of kids during Diwali with interplay that rises above their innocence. Both the stories build from the new dress for Diwali and deliver the expression seamlessly. It’s always a pleasure to collaborate with Vivek Kakkad on our films as his storytelling elevates the narrative into an emotional experience every time.”

 

 The campaign is running across TV, social media and digital.