Maruti Suzuki India has rolled out the ‘People Technology’ campaign that looks to celebrate innovations and technologies that delight customers. Through this campaign, Maruti Suzuki showcases its own technologies that have over the years mobilised and empowered millions.
The campaign aims to celebrate Maruti Suzuki’s seven recent technologies – Smart Hybrid, S-CNG, K-Series Engines, Heartect platform, Suzuki Connect telematics solutions, Smartplay infotainment system and range of automatic transmissions introduced by the company on its wide portfolio of BS6 compliant cars. Dentsu Impact has conceptualised the campaign.
Kenichi Ayukawa, MD and CEO, Maruti Suzuki India, said, “Behind every technology is latent customer demand. We have tried to fulfil them in more than several ways. We take pride in democratising technologies so that they benefit masses and are not limited to a handful. Through our 'People Technology' campaign, we demonstrate our capability to bring new-age and cutting-edge technology to masses.”
He added, “A deeper understanding of Indian consumers and their driving behaviour/product usage is at the forefront of technology development at the company. With deeper customer insights, the company develops path-breaking technologies that empower our consumers with technologies that are affordable, aspirational, and relevant and at the same time enhancing user experience.”