Celebration-wear brand Manyavar has launched a campaign ahead of Independence day, saluting the spirit of celebration. A film conceptualised by Shreyansh Innovations, Kolkata, went live on the fashion brand's YouTube channel on 20 July, and is also airing on TV.
The film is about a little boy and how much he is looking forward to Independence day. He looks forward to wearing traditional attire and hoisting the national flag. He constantly reminds his father about the same. The father is amused by the boy's enthusiasm around the day, while he himself is immersed in work. The little boy even dresses up as Mahatma Gandhi in the lead up to the day. He gets up earlier than his father on Independence day, calls his mother to figure where the kurtas are, wears his and wakes up his father. He also picks one for his dad, surprising him in the process. They end up in the courtyard around a flag post, with fellow Indians dressed for the celebrations.
The brand's YouTube page leaves us with the message: "Our kids are more patriotic than we know."
Agency: Shreyansh Innovations, Kolkata