Campaign India Team
Aug 10, 2015

Manyavar celebrates little Indian's indefatigable spirit

Watch the film conceptualised by Shreyansh Innovations here

Celebration-wear brand Manyavar has launched a campaign ahead of Independence day, saluting the spirit of celebration. A film conceptualised by Shreyansh Innovations, Kolkata, went live on the fashion brand's YouTube channel on 20 July, and is also airing on TV.
 
The film is about a little boy and how much he is looking forward to Independence day. He looks forward to wearing traditional attire and hoisting the national flag. He constantly reminds his father about the same. The father is amused by the boy's enthusiasm around the day, while he himself is immersed in work. The little boy even dresses up as Mahatma Gandhi in the lead up to the day. He gets up earlier than his father on Independence day, calls his mother to figure where the kurtas are, wears his and wakes up his father. He also picks one for his dad, surprising him in the process. They end up in the courtyard around a flag post, with fellow Indians dressed for the celebrations. 
 
The brand's YouTube page leaves us with the message: "Our kids are more patriotic than we know." 
 
Credits
 
Brand: Manyavar
Agency: Shreyansh Innovations, Kolkata 
    
 
Source:
Campaign India

Related Articles

Just Published

Premium
Cannes Lions 2019: India bags eight shortlists in Outdoor
Premium
19 hours ago

Cannes Lions 2019: India bags eight shortlists in ...

The Cannes Lions international festival of creativity begins on Monday

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India

Premium
Blog: Rs. 100 crore or wash out?
Premium
2 days ago

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author

Premium
Contract Advertising bags Godrej Interio's creative mandate
Premium
2 days ago

Contract Advertising bags Godrej Interio's creative ...

Account won post a multi-agency pitch