The agriculture B2B e-commerce app, nurture.retail has rolled out a campaign featuring actor Manoj Pahwa to highlight its services.
Conceptualised by Schbang, the film features Pahwa with an aim to highlight how an agricultural digital-first platform can be beneficial for the ecosystem by eliminating supply chain pain points. The film depicts Pahwa creating a video on his mobile phone to showcase all the agricultural products he was able to purchase through the nurture.retail app. Pahwa then goes on to list the perks and products on the app.
Jyoti Vaddi, head of marketing, nurture.farm, said, "nurture.retail is digitising the traditional agricultre-inputs marketplace, bringing to agri-retailers an e-commerce experience loaded with features and benefits essential to running a successful retail business. The main objective of our association with Manoj Pahwa is to drive awareness about the nurture.retail app amongst the retailer community. Manoj Pahwa has been on screen for a long time, part of several big movies and TV shows. His popular comic demeanour renders him a special place in the Indian audience’s mind as a jovial and approachable member of society. The nurture.retail ads capture this essence of his personality, as a reflection of an agri retailer/dealer who is friendly and welcoming.”
Vaddi added, "The core message of the ad is delivered through the tagline ‘nurture.retail ka vada, munafa hoga sabse zyada’ (nurture.retail promises maximum profit). We also have shorter films that focus on specific USPs of the app - the convenience of 48-hour delivery, authentic products at the best prices, and credit provision for purchases on the app. These ads will run on all digital platforms, mainly YouTube, Facebook, Instagram and on Google's display network.”