Health Ok, a multivitamin and minerals tablet from the house of Mankind Pharma, has rolled out a film ‘#HealthOkTohSabOk’ (if our health is fine, everything is fine) featuring its brand ambassadors Anil Kapoor and Ranveer Singh.
Conceptualised by ADK Fortune, the film highlights that multivitamins can help in strengthening the overall health of a person and maintain energy levels. The film showcases Kapoor and Singh working out in a gym and talking about the fact that they have finally figured out the ‘secret’ behind each other’s undying energy and overall fitness, which turns out to be the ‘Heath Ok’ multivitamins. The film aims to inform the audience about the benefits of regularly consuming the multivitamin tablet.
Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said, “One of the most vital aspects of maintaining good health is to ensure that our body meets all the essential daily nutrients. But there are times when we are unable to fulfil the required nutrients, where multivitamin supplements fill the nutritional gap. The idea behind the digital film was to highlight the benefits of using ‘Heath Ok’ in a daily routine for improving overall health and general well-being and how it supports maintaining energy levels. Hence, who better can talk about energy levels than Anil Kapoor and Ranveer Singh.”
Client: Health Ok
Agency: ADK Fortune
Production house: Mangata Films