Mankind Pharma has released a film which salutes the spirit of doctors and other medical staff.
Conceptualised by ADK Fortune, the film was published on 19 March, before PM Narendra Modi called for a five-minute applause for those who are on the frontline leading the country's fight against Coronavirus.
Rajeev Juneja, CEO, Mankind Pharma, said, “With the exponential rise in coronavirus cases in our country, we should acknowledge our medical fraternity like doctors, nurses and paramedics for their fighting spirit and selfless services. At a time when the country is at a standstill, these medical professionals are working day and night for our well being. Lets all of us follow required guidelines and help them by taking care of our own self."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 hours ago
The agency has been working on the account since 2004