Following Health OK being recognised as an OTC product, Mankind Pharma has rolled out a film for the same.
The film features brand ambassadors Anil Kapoor and Ranveer Singh and has been conceptualised by ADK Fortune. In the film, the duo discuss traits that each other are known for. From that, the scene cuts to an office where the duo are shown working together, completing a hectic work day. Both of them reveal that they are able to do the same because of Health OK.
Joy Chatterjee, general manager, sales and marketing, Mankind Pharma, said, “The reason behind including ‘Health OK’ in the OTC segment was mainly because nowadays the hectic lifestyles that people live, they frequently face issues related to low energy, tiredness and fatigue. Our plan to expand our OTC category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two mega superstars, Anil Kapoor and Ranveer Singh will help us further strengthen and build the awareness for this category.”
The campaign also consists of print, digital and OOH.
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Watch the film conceptualised by Ogilvy here