Campaign India Team
Mar 10, 2022

Manish Malhotra Beauty glams women backstage and in the backstreet

Watch the film conceptualised by Sohini Das Gupta here

Premium beauty brand Manish Malhotra Beauty by MyGlamm, has launched a campaign titled ‘Backstage to Backstreets’, to showcase it’s range of haute couture make up products. Concpetualised by Sohini Das Gupta, the film aims to establish the brand as aspirational, yet easily accessible and affordable to all women. 
The film showcases women of different colour, size and style, all flaunting Malhotra’s range of products. The ladies are seen walking themselves on the street, dolling up at the backstage of a high-end fashion show and walking around a building terrace, all while using the same products.  
Sukhleen Aneja, CEO, beauty and FMCG brands, Good Glamm Group, said, “We are extremely excited to launch the first ever national TVC of Manish Malhotra Beauty exclusively by MyGlamm. I think it is a fitting ode to the revolution that Manish, with his expertise and vision, has helped usher in a beauty democracy, which is being shaped, owned, and expressed in ever changing ways by consumers themselves, with their choices to embrace the new. The film messaging 'Backstage to backstreets' is a representation of Manish Malhotra Beauty as not just a brand but a lifestyle that is aspirational, accessible and affordable showcased through the premium range of products.”
Malhotra said, “After three years of continuous success, it brings me immense joy to drive into the scale of things for the Manish Malhotra Haute Couture Makeup’s first TVC. With bigger things waiting ahead, our makeup boasts of its premium quality that we have carefully created for contemporary society. We are the only beauty brand that has no brand endorser as we were very sure that the stars of the brand are  the consumers themselves with each of them owning their spotlight.  It gives me great pleasure in being able to bring a beauty line that not only promises quality but an array of products that keep growing and waiting to offer you so much more." 
The campaign is running across TV and social media channels, including Instagram, Facebook and YouTube.
Apratim Majumder, CMO, MyGlamm
Ritu Kothari, Head of category, beauty, Manish Malhotra Beauty, MyGlamm
Pallavi Maini, sr. brand manager, Manish Malhotra Beauty, MyGlamm
Production House: Big Mama Productions
Writer : Sohini Das Gupta
Director: Sohini Das Gupta
Producer: Gaurav Khindaria
Music director: Micu


Campaign India

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