Manipal Hospitals has rolled out a campaign aimed at inspiring individuals to prioritise their well-being and encouraging audiences to adopt a proactive approach to their health.
Conceptualised by Mullen Lintas, the films revolve around the idea of ‘take care of yourself’ which communicates the core message that the best way to prevent reactive critical care is by taking care of one's health every single day.
The first film showcases how a couple has no surprising element left in their relationship. However, the husband doesn't feel that way and likes spending those monotonous moments with his wife.
The second film showcases a wife getting up earlier than her husband and rushing to work. The husband is shown lazy and slow down in his morning routine. The film ends by depicting how the husband's late nights are affecting his health and diet. The wife confronts him about his actions and how they will lead to a negative impact on their relationship and life.
The third film showcases an old couple who have been together for 60 years at a wedding function. The couple narrates how they keep the spirit of togetherness alive.
The films ends by highlighting that the best gift we can give our loved ones is our presence.
Karthik Rajagopal, chief operating officer, Manipal Health Enterprises, said, “In today’s fast-paced world, we often neglect our well-being in the pursuit of success, losing our quality of health. Following this insight, we decided to launch a brand campaign The best gift that we can give to our near and dear ones is the gift of our good health. For this, I would like to applaud the efforts of Mullen Lintas and Director, Gauri Shinde, in bringing this idea to life. We’re grateful for this partnership and hope everyone will appreciate this message.”
Hari Krishnan, CEO, Mullen Lintas, said, “Healthcare communication has for a long time been about brands talking about themselves to consumers, almost in a one-way approach, about their expertise, facilities, infrastructure etc. We felt that the time was right to elevate the conversation. As one of the pioneers in modern healthcare in India, the onus of exemplifying thought leadership rests with Manipal Hospitals. With this as our guiding light, we conceived a campaign that, at its heart, is all about encouraging people to take care of their health so they never need to be cared for in a hospital. It’s very bold in that sense, for a brand to consciously decide to not talk about themselves and the team at Manipal Hospitals deserves all the credit for taking this leap.”
CREDITS:
Client: Manipal Hospitals
Agency: Mullen Lintas
Creative team: Varsha Desai, Alesha Pimpale,
Account management: Lopamudra Bhattacharya, Chetali Kudtarkar, Ameena Khan
Strategic planning: Sushma R Rao, Gargi Sarvankar
Production house: Hope Productions
Director: Gauri Shinde
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