Campaign India Team
Dec 02, 2020

Manforce Condoms unites condom brands on #WorldAidsDay

Watch the film conceptualised by Grapes Digital here

Manforce Condoms has released a film on World Aids Day to raise awareness about condoms as it looks to protect the country against HIV. The film was released ahead of World Aids Day (1 December 2020). 
 
The film titled '#StandTogether' has been conceptualised by Grapes Digital and focuses on educating people to use condoms, no matter what brand. The film has a super that reads 'what's in the name' with the name font changing in accordance to different brand names that operate in the same space. 
 
Joy Chatterjee, DGM, Mankind Pharma, said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just 'use a condom' to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners."
 
 
 
 
Source:
Campaign India

Related Articles

Just Published

17 hours ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

18 hours ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.

19 hours ago

The power of DOOH: Making 'the goldfish' remember ...

As digital OOH evolves, Indian brands will need to embrace AI and programmatic to unlock its full potential, says Radiowalla Network Limited’s chief operating officer.

19 hours ago

Publicis acquires sports agency Adopt, continues ...

The acquisition follows Publicis Groupe’s purchase of Lotame in early March.