Manforce Condoms has released a film on World Aids Day to raise awareness about condoms as it looks to protect the country against HIV. The film was released ahead of World Aids Day (1 December 2020).
The film titled '#StandTogether' has been conceptualised by Grapes Digital and focuses on educating people to use condoms, no matter what brand. The film has a super that reads 'what's in the name' with the name font changing in accordance to different brand names that operate in the same space.
Joy Chatterjee, DGM, Mankind Pharma, said, “Through this campaign the intention is to show that we are committed towards our customer’s safety and want to ensure that sex always stays as an act of pleasure, along with safety. We want to communicate to the masses to just 'use a condom' to avoid AIDS and when it comes to a physical relationship, safety plays an important role in strengthening the bond between partners."