Mandira Bedi trusts what’s cooking in The Indus Valley
Watch the film conceptualised by the brand’s in-house team here
Jun 09, 2022 10:23:00 AM | Video | Campaign India Team
D2C kitchenware brand, The Indus Valley, has rolled out a campaign with an aim to promote healthy cooking. Conceptualised by the brand’s in-house team, the film features fitness enthusiast and actress, Mandira Bedi, who tells viewers about the importance of not only eating healthy, but also cooking in healthy vessels.
In the film, Bedi is seen cooking with The Indus Valley kitchenware, while explaining that good utensils are equivalent to a healthy lifestyle. She tells viewers that ordinary appliances have toxins that can mess with one’s healthy food. She credits her fitness secret to The Indus Valley’s kitchenware, which she claims to dedicatedly use.
Madhumita, co-founder, The Indus Valley, said, “Health and well-being of our customers have always been the raison d'être at The Indus Valley, which is why the brand takes inspiration from wisdom of ancient traditions while simultaneously embracing modern technology to boost health via our products. Through our campaign we strike conversation around Mandira Bedi’s fitness mantra and aim towards generating awareness around healthy cookware being the key to healthy lifestyle.”