Man finds himself on cloud nine with Bajaj Electricals' air cooler

Bajaj Electricals has launched a campaign titled 'Cools like ice. Looks so nice!', to promote its latest range of air coolers. Conceptualised by McCann Worldgroup India, the film aims to connect with Indians who are looking for a cooling experience with aesthetic equipments, this summer.  

 

The film shows a man in a snowy region, enjoying himself in the cold, surrounded by a scenic landscape. In reality, he is seated at home, with a visually appealing Bajaj air cooler, indicating that the cooler gives him the same pleasant experience that he would have, had he been in the hills surrounded by nature. 

 

Krishna Raman, business head, consumer products, Bajaj Electricals, said, “The pandemic forced consumers to stay indoors for most parts of the past two years where they realised the importance of having a better quality of life at home. This led to an increased focus on the aesthetic appeal of the products while having solid functionality. At Bajaj Electricals, we have capitalised on this shift in consumer preference and offering products that have the best of both worlds. As a testament to this and ahead of the blistering summer season, we have launched a new range of air coolers, and our new brand film plays a key role in demonstrating both the aesthetic features and functional benefits to the end consumer. We are sure the brand film will strike a right chord with our consumers and ultimately increase consideration for our cutting-edge products."

 

Ashish Chakravarty, executive director and head of creative, McCann Worldgroup, said, "Cold destinations often bewitch the mind and capture one’s senses with their beauty and feel. Bajaj Air Cooler campaign idea demonstrates, how easy it is to get feel of cold places in the comfort of your home especially during scorching summers. With mesmerising visual storytelling, supported by products high on aesthetics and technology innovation, this campaign is designed to appeal to aspirations of new age consumers."