Campaign India Team
Oct 14, 2020

MakeMyTrip wants India to move on and resume travel

Watch the film conceptualised by MagicCircle Communications

MakeMyTrip has rolled out a film featuring actor Aparshkati Khurana.
 
The film has been conceptualised by MagicCircle Communcations and is part of the ongoing 'Life Ka Karo Game On' campaign. Khurana gets off a work call and talks about the year 2020. He states how the year has changed everything and how the urge to travel has taken a back seat. He adds that all the switches to happiness seem to have been turned off. He then states that the feel good factor won't return automatically, and one needs to work towards it. The film then reveals that Khurana is giving this example from a staycation. It ends with Khurana stating that it's time to say 'game on' and return to a normal life.
 
This follows the film featuring RCB players and is part the #LifeKaKaroGameOn two-month long campaign .
Source:
Campaign India

Related Articles

Just Published

1 hour ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

3 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

4 hours ago

When hands do the talking, the message hits home

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.

20 hours ago

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?