Makemytrip 'uncancel's' a little boy's first beach holiday
Watch the film conceptualised by FCB Ulka here
Apr 06, 2015 09:05:00 AM | Video | Campaign India Team Share -
MakeMyTrip has rolled out a second film as part of its digital campaign to promote the 'Uncancel' feature. The film has been conceptualised by FCB Ulka.
The film features a young boy Khushmeet Singh Gill, who is extremely fond of water and fish. He collects sand and shells from the different beaches visited by friends and family. On every birthday, he receives different fishes for his tank, but he reveals that his love has grown beyond the tank. He years for a beach holiday.
Gill's dream is close to being fulfilled as his father books a trip to Goa for the family. As the boy dreams of the things to do on the trip, the family learns of a cyclone hitting Goa. This forces them to cancel. The boy is distraught. But then he hears his dad on the phone with representatives from Makemetrip.com. They inform the man that the trip can be 'uncancelled' at no extra cost and booked for a later date. The film ends with the boy enjoying the holiday on the beach with his parents.
Agency: FCB Ulka (Delhi)
Group creative director: Sachin Burma
Creative team: Avinash Chauhan, Shahid Hussain, Lavanya Singh, Dibakar Das, Ravjot Singh, Muniza Tariq, Sharik Khullar, Bipra Das
Account management: MN Damodaran, Rachin Mahendroo, Anjali Saxena
Agency producers: Alpa Jobalia, Stanley
Production house: Storytellers
Director: Arun Gopalan
Producer: Zina Khan