Campaign India Team
May 26, 2020

FCB Ulka visually showcases ways of flattening the curve

Watch the film here

FCB Ulka has released a film with a 'flatten the curve' message as it urges people to continue staying at home to halt the spread of Covid-19.
 
The agency found the support of UNAIDS Geneva. The initiative released the campaign as static posts on the big Easter) following which FCB made a film (above).
 
Mahesh Mahalingam, director, communications and global advocacy, UNAIDS, said, “Flatten the curve was an attempt to make an epidemiological concept understood in practical ways by the public. We wanted to make staying at home less stressful and more fun at a time when Covid-19 was spreading across the world. FCB Ulka helped us in bringing home the message of staying home in a witty yet factual fashion.”
 
Swati Bhattacharya, CCO, FCB Ulka, said, “I am really proud that UNAIDS took this piece of work and shared it all over Europe. Never has the world been more united than in our fight against Covid-19.”
 
Surjo Dutt, NCD, FCB Ulka Delhi, said, “Flattening the curve is the one big thing common folk can do. Hence, we created communication that makes people enjoy/engage/evangelise this curve.”
 
Anusheela Saha, group creative director, FCB Ulka, said, “The truth is that on social media, data or graphs are not compelling for most. So, we made it our task to present information in a way that becomes compelling to many.”
 
Source:
Campaign India

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