B2B commerce company Moglix has launched an ad film as part of its ongoing #MoglixHaiNa (there is Moglix) campaign. The campaign is aimed at showcasing the burden faced by procurement managers in sourcing daily responsibilities. Conceptualised by Bedlam Studios, the film looks to educate customers about the ease and convenience offered by Moglix through its e-commerce platform.
The film is staged against the backdrop of a procurement talent hunt. The procurement manager Mishraji attends the hunt organised by his team and is introduced to a magician, who his team claims can procure any material through magic. In the middle of the act, the magician forgets the magic spell and still denies defeat. Meanwhile, Mishraji showcases the ease of buying on the Moglix app to get timely delivery and assured quality of the items reuired.
Pallavi Chelluri, director, marketing, Moglix, said, “We wanted to showcase the lives of procurement managers in a fun way, to bring the spotlight on procurement teams who are the backbone of the organization but not recognized or celebrated. The films try to bring to life the quirks of daily work life in a procurement department, a segment that has never before been addressed before.
Jigyasa Kishore, senior director - brand, growth and excellence, Moglix, added, “India operated pretty much without catalogues pre-Moglix. We are ecstatic with the launch of the ‘Moglix Hai Na’ digital campaign which catapults Moglix as a brand that is building the catalogue for India. We are confident that this campaign will resonate with our brand’s philosophy and further strengthen our position as India ka catalogue across India."
Created by Bedlam Studios, an ad agency based in Mumbai, the primary objective of the campaign is to grow awareness among small and large businesses. It targets business owners, procurement professionals and consumers looking for a hassle-free experience to procure all their industrial supply needs.
Vinayak Vyas, creative head, Bedlam Studios, said, “We’re very excited for the launch of this campaign. With these films, we wanted to showcase how excruciatingly difficult the job of procurement can be, with a tone that was funny, quirky and unique for Moglix.”
The campaign is rolled out on digital and OTT platforms.
Creative agency: Bedlam Studios
Creative head: Vinayak Vyas