Magicbricks has rolled out a brand campaign featuring actors Ayushmann Khurrana and Kriti Sanon.
The campaign consists of two films conceptualied by RK Swamy BBDO in which the duo engage in playful banter as husband and wife.
Prasun Kumar, marketing head, Magicbricks, said, “Magicbricks as a brand has always been a friendly expert advisor to property seekers. We have always believed that property seeking is an emotional journey and hence as a brand our storytelling has always focussed on the emotive pay out to consumers through warm stories. Our narratives therefore have always stood out as the category narrative has largely been transactional. Our new campaign ‘Pata Badalta hai to bahut kuch badalta hai’ has a strong consumer insight at the center and coupled with brilliant execution, it will hopefully be liked by all segments of property seekers. ‘Pata Badlo’ is also an assurance that this is the right time for end users to come back to the market. It is extremely delightful to see the wonderful on screen chemistry between Ayushmann and Kriti and how they have brought to life the wonderful stories around Pata Badlo.”
Ankur Suman, partner and executive creative director, RK Swamy BBDO, said, “For any online business, the real challenge is to cut through the clutter and make an indomitable top of mind presence in the consumer’s mind. When it comes to online real estate, the job is even tougher! So as a category leader, the onus was on Magicbricks to explore new dimensions and perspectives through its communication. National Award winning actor Ayushmann Khurrana, and a houseful of talent, Kriti Sanon have added a lot of life to the campaign with their power-packed performances and lively presence.”
The campaign will also have print, outdoor, digital, social and radio legs.
The global CEO talks about his vision for GroupM, why TV is still 'best place' to reach people at scale, the responsibility inherent in GroupM's size, how easy it was to dismiss Nick Emery and the outlook for 2021