Maggi has rolled out three films as part of a brand campaign themed #WeMissYouToo on its social media channels. The campaign has been conceptualised by McCann Erickson.
The campaign comes at a time when the brand has been off shelves following a ban and is awaiting its return to the markets. The three films underline consumers’ love for the noodles brand, and each of them features a young male protagonist.
One of the films (above) features the protagonist sitting on the floor at home saying home delivery menus were of no use to him earlier. He values them these days, he reveals. He appeals to his ‘yaar’ (friend) to come back, even as the brand’s logo signs off with the message #WeMissYouToo.
Another film features the protagonist standing outside his door, confessing that he never had time for his caring neighbours. That’s changed now, because he is dependent on them for a meal, with Maggi not available. He reveals, "But, today I had to smile at them. For the first time. Look at what all I need to do to feed myself now. I miss you yaar! Come back man!"
A young man playing with a tennis ball at home is the messenger in one of the films. He says, "There's one thing I'm very proud of: I've never troubled my mom. Never woke her up late in the night. And it's not like my friends don't come over. We do have late nights. We party, we listen to music and do a lot more. And since we're humans it's only natural we feel hungry. But it's wrong to bother mom at that time. When will you come back yaar? Miss you!"
All the films end with Maggi's logo alongside a #WeMissYouToo message.
Two of the films released on social media channels on 24 August, while the 'Neighbour' film released a day later.