Campaign India Team
Aug 10, 2020

Maggi celebrates the diversity of the nation with 'special' range

Watch the film here

Nestle India has rolled out a campaign for its Maggi Special Masala Noodles.
 
The film celebrates the diversity of the country and the spices available in it. It shows that the same range of spices are a part of Maggi Special Masala Noodles which gives it a unique colour and taste. It ends with a short clip of people from different parts of India enjoying it and labelling it special.
 
Nikhil Chand, director, foods and confectionery, Nestlé India, said, “Maggi masala noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of Maggi. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices and herbs. This comes together to create Maggi Special Masala noodles which leaves a lingering taste of India’s vibrant spices in every bite.”
 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.

6 hours ago

Mark Penn’s challenger playbook: Cockroach DNA, ...

At Cannes Lions, the challenger network’s CEO outlines a $5 billion ambition, a $ 20 million-a-quarter AI investment, the closing of the ADK Global acquisition, and why spectacle still works in marketing.

9 hours ago

Influencers versus employees: Who builds brand ...

AnyMind Group's deputy head of publisher growth for India explains when to use advocacy, when to go for scale – and why smart marketers use both.

10 hours ago

41% of adland fears AI will stifle creativity

In an industry built on originality, storytelling, and brand expression, the creeping influence of algorithmic solutions is viewed with both curiosity and concern.