Maggi celebrates the diversity of the nation with 'special' range

Nestle India has rolled out a campaign for its Maggi Special Masala Noodles.

 

The film celebrates the diversity of the country and the spices available in it. It shows that the same range of spices are a part of Maggi Special Masala Noodles which gives it a unique colour and taste. It ends with a short clip of people from different parts of India enjoying it and labelling it special.

 

Nikhil Chand, director, foods and confectionery, Nestlé India, said, “Maggi masala noodles have been a part of our kitchens for almost four decades. In these four decades, we have witnessed an entire generation growing up to love the signature taste of Maggi. In this time, we have developed a deep understanding of consumer’s taste preferences and rich Indian heritage of spices and herbs. This comes together to create Maggi Special Masala noodles which leaves a lingering taste of India’s vibrant spices in every bite.”