Campaign India Team
Aug 02, 2021

Lux gets Virushka to groove to Mohd Rafi's 'Chand Sa Roshan Chehra'

Watch the film here

Hindustan Unilever has rolled out a film for its flagship soap brand, Lux, featuring celebrity couple Virat Kohli and Anushka Sharma, who are fondly known as 'Virushka'.

The film opens with Sharma bathing with Lux. Once she's out and ready, her glow leaves Kohli stumped who sings the famous Mohammed Rafi track 'Chand Sa Roshan Chehra' for her. The duo dance to the track together. 

The film was published on YouTube on 30 July and has been conceptualised by Contract Advertising. 


Campaign India

Related Articles

Just Published

33 minutes ago

Starbucks pulls brand out of Russia

The American coffee giant follows McDonald’s in exit following business suspension

3 hours ago

Sidharth Rao to exit Dentsu at the end of the year

Rao is currently CEO of dentsuMB Group India

5 hours ago

Cannes Contenders 2022: VMLY&R India

Believe your entry deserves a Lion? Send us the work and the case

6 hours ago

Anant was wise, warm and great company

The author explains how Anant became his 'invaluable guide to the complexities of life in India', after interviewing him for the role of Campaign India's editor