Campaign India Team
Aug 02, 2021

Lux gets Virushka to groove to Mohd Rafi's 'Chand Sa Roshan Chehra'

Watch the film here

Hindustan Unilever has rolled out a film for its flagship soap brand, Lux, featuring celebrity couple Virat Kohli and Anushka Sharma, who are fondly known as 'Virushka'.

The film opens with Sharma bathing with Lux. Once she's out and ready, her glow leaves Kohli stumped who sings the famous Mohammed Rafi track 'Chand Sa Roshan Chehra' for her. The duo dance to the track together. 

The film was published on YouTube on 30 July and has been conceptualised by Contract Advertising. 

 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

GrowthJockey’s Intellsys introduces AdGPT to ...

The prescriptive ad intelligence system is designed to help marketers shift from data analysis to actionable decisions.

1 day ago

Reebok and Dove unveil limited-edition ‘Reborn ...

The limited-edition collection is inspired by resilience and the process of rebuilding.

1 day ago

Avvatar partners with Janhvi Kapoor to promote ...

It has collaborated with Janhvi Kapoor to strengthen its positioning in India’s growing high-protein snacking market.

2 days ago

Little celebrates Children’s Day with 1001 tunes ...

Working with Punt Creative and AI music platform Suno, Little's put together what might be one of the biggest children's music releases in recent memory. The album covers seven Indian languages, multiple genres, and different moods, basically trying to have something for every possible baby situation parents find themselves in.