Watch the film here
Hindustan Unilever has rolled out a film for its flagship soap brand, Lux, featuring celebrity couple Virat Kohli and Anushka Sharma, who are fondly known as 'Virushka'.
The film opens with Sharma bathing with Lux. Once she's out and ready, her glow leaves Kohli stumped who sings the famous Mohammed Rafi track 'Chand Sa Roshan Chehra' for her. The duo dance to the track together.
The film was published on YouTube on 30 July and has been conceptualised by Contract Advertising.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
The American coffee giant follows McDonald’s in exit following business suspension
Rao is currently CEO of dentsuMB Group India
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Believe your entry deserves a Lion? Send us the work and the case
The author explains how Anant became his 'invaluable guide to the complexities of life in India', after interviewing him for the role of Campaign India's editor
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
