Lufthansa has rolled out its '#SayYesToTheWorld' campaign in India. Conceptualised by Kolle Rebbe (Germany) and MRM//McCann India, the film looks to celebrate openness and curiosity.
It has been shot across iconic locations globally including the Gateway of India in Mumbai and asks people, 'Why do you love the world'.
Wolfgang Will, senior director, South Asia, Lufthansa German Airlines, said, "Lufthansa opens up the world to all explorers. With more and more Indians displaying a growing zest for exploring the world, the new campaign adds to our assurance of being ‘More Indian than you think’ and reaffirms our commitment to being a preferred partner to the Indian traveler."
The campaign is accompanied with a digital engagement hub at LH.com/sayyes. It invites people around the world to pin any place on the online world map and stand a chance to win a ticket to explore that destination in Europe. It also has a refreshed brand logo.
Client: Lufthansa German Airlines
Creative agencies: MRM//McCANN India, Kolle Rebbe
Production house: 27 Kilometer Entertainment GmbH
Director: Tatia Pilieva