Lufthansa has rolled out a digital campaign on the theme 'Diwali begins when you join your loved ones', led by a digital film revealed in parts. The campaign has been conceptualised by McCann Worldgroup.
A three-minute version of the film (above) is currently live, with the final reveal yet to happen. It talks about a grandfather and his fond remembrance of his granddaughter Jassi, who has been in Canada for the past three years. He fondly recollects her quirks, excitement and presence around the house, especially during Diwali. The latter part of the film sees him receiving a much-awaited phone call from Jassi. Quite early the conversation, he reacts having heard something pleasantly surprising, and stares into the screen of his phone as the ad fades to black and a message appears: “This Diwali, surprise a loved one like never before! Discover how.” A link takes viewers to a site created for ‘Diwali Surprise’, which allows participants to send Diwali wishes. The more the wishes one sends, the more the chances of winning a ticket for the persons sending and receiving the wish.
Agency: McCann Worldgroup