WPP agency Cohn & Wolfe has won the public relations mandate for Lufthansa German Airlines in India for three years. The account was won post a multi-agency pitch that lasted over five months, informed an agency statement.
The account was earlier handled by CNC Communications & Network Consulting.
Wolfgang Will, director, South - Asia, Lufthansa German Airlines, said, “It was a tough decision as many agencies had made nice proposals but Cohn & Wolfe brought with them unique insights based on deep research which mapped onto how we had been communicating in India. They offered unique and creative brand communication ideas which made us choose them as our communication partners in India.”
“We are very delighted to be given this responsibility and are excited to be a part of the Lufthansa German Airlines communication outreach in India. Our mantra is to ‘Dig Deeper. Imagine More.’ We ‘Dig Deeper’ into the research to find connections other people may have missed or ignored. And we ‘Imagine More’ ways to turn those insights into creative campaigns that matter. Or, as we call it, purpose-driven creativity,” added Rafi Q Khan, CEO, Cohn & Wolfe, India.