Ludic weaves generations through the art of crafting genuine expression

Ludic has rolled out a campaign #TrueToYourCore, to underscore its gender-inclusive line of T-shirts called ‘Core T’.

Conceptualised by Elvessy, the film highlights how 'Core T' styles break through age barriers, nurturing a sense of community and appealing to teenagers and every generation. The film's narrator aims to empower consumers to express their unique personalities freely, urging them to embrace their individuality using Core T as a medium.

Ishit Jethwa, founder, Ludic, said, “The 'true to your core' campaign embodies the essence of our Core T collection - simplicity and authenticity. We aim to celebrate individuality, encouraging consumers to bring their unique spirit to the forefront. Simultaneously, we are also fostering a sense of close bonding and inclusion in a way that supports our primary objective of appealing to a wider age and gender demographic.”