L'Oréal Paris has rolled out a campaign featuring the lead cast of the web series, Four More Shots Please, Sayani Gupta, Maanvi Gagroo, Kirti Kulhari, and Bani J.
The campaign, 'my hair colour, my expression,' aims to inspire women to express themselves and their personalities through hair colour. The film portrays the four actors as friends hanging out together, reminiscent of their camaraderie in the hit web series while showcasing their unique, individual personalities that are reflected in the diverse, vibrant hues each of them picks for their hair colour.
Dario Zizzi, brand general manager, L’Oréal Paris India, said, “In the kaleidoscope of beauty, every shade tells a story. 'My Hair Color, My Expression' is more than a campaign; it's a celebration of the diverse and vibrant narratives that unfold when individuals express themselves through the transformative power of L’Oréal Paris hair colours. We believe in empowering everyone to embrace their unique beauty and express their authenticity boldly.”
The campaign was rolled out on 12 January 2024 across YouTube, Instagram and other social media platforms and will be aired in 10 languages.
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