Campaign India Team
Jan 11, 2021

Lionsgate Play gets Ananya Panday and Tiger Shroff to showcase content variety

Watch the film here

Lionsgate Play has rolled out a film titled 'Play more, browse less', which features Ananya Panday and Tiger Shroff. 
 
The film is developed on the insight that millennials spend too much time trying to find what to watch. The app offers a curated line up and looks forward to solving this problem. 
 
In the film Shroff draws a moustache on Panday's face while she is sleeping. Seeing herself on a video camera she gets annoyed and tells Shroff to utilise his time better. Shroff states that he gets all the free time because he doesn't waste time like her looking for content, all thanks to Lionsgate Play.
 
Rohit Jain, managing director, Lionsgate South Asia and Networks - Emerging Markets Asia, said, “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasize on edgy content that is easily accessible on our savvy interface. Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in Tiger Shroff and Ananya Panday." 
 
Source:
Campaign India

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