Campaign India Team
Jan 11, 2021

Lionsgate Play gets Ananya Panday and Tiger Shroff to showcase content variety

Watch the film here

Lionsgate Play has rolled out a film titled 'Play more, browse less', which features Ananya Panday and Tiger Shroff. 
 
The film is developed on the insight that millennials spend too much time trying to find what to watch. The app offers a curated line up and looks forward to solving this problem. 
 
In the film Shroff draws a moustache on Panday's face while she is sleeping. Seeing herself on a video camera she gets annoyed and tells Shroff to utilise his time better. Shroff states that he gets all the free time because he doesn't waste time like her looking for content, all thanks to Lionsgate Play.
 
Rohit Jain, managing director, Lionsgate South Asia and Networks - Emerging Markets Asia, said, “Our app launch has received a phenomenal response from Indian viewers. We have been offering curated content from all across the globe to our viewers. We extensively emphasize on edgy content that is easily accessible on our savvy interface. Today the consumer has a plethora of choices but is always struggling as to what to watch next. We have launched our brand campaign basis this insight and bring a promise to our consumer to Play More Browse Less. We are very excited to rope in Tiger Shroff and Ananya Panday." 
 
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Coca-Cola and WPP renew global marketing partnership

Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.

4 hours ago

Wavemaker bags 19 awards at ABBY Awards 2025

Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.

9 hours ago

Middlemen, meet martech: Brands sync trade and ...

In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.

16 hours ago

‘Having an AI strategy is the worst thing for ...

Goafest 2025 kicks off with engaging sessions on branding, AI, Gen Z, star-studded conversations, and vibrant performances.