Online professional networking platform LinkedIn has launched a new brand campaign in India. Called #FindTheBalance, the film aims to provoke honest conversations about the realities of working from home and the struggle of finding work-life balance amid the pandemic. The 60-second brand film looks to inspire professionals to find a new perspective and urges them to look beyond their professional life to embrace their personal identities and to reconnect with their loved ones, colleagues, and friends. The Glitch has conceptualised the campaign.
The film shows the daily routine of two professionals with varied job roles and at different life stages. It highlights how professionals today struggle to keep up with the expectations and demands of their personal lives.
Sivaram Parameswaran, head of brand marketing, Asia Pacific, LinkedIn, said, “Professionals in India are grappling with a burnout at this time and our Future of Work perception study also finds that today professionals value work-life balance (52%) even more than job security (50%). The #FindTheBalance brand campaign is a reminder for our members to hit pause, reconnect with their family, friends, and colleagues, and find a new idea of balance. As the world of work continues to evolve, we are committed to fostering a sense of community for our members to connect, spark conversations, share ideas, and encourage each other to build flexible schedules and a well-rounded lifestyle.”