Lifelong Online gives parents a gift that says thank you for their thankless jobs

Lifelong Online has rolled out a campaign 'gifts that say thank you' to highlight its massager chair product offerings. 

 

Conceptualised by Centrick Marketing Solutions, the film features two grandparents and a father, who receive Lifelong massage chairs as a gift. It showcases how the gift says thank you to the parents for all the work they have done for the family over the years. 

 

Prerna Nagpal, head of brand and marketing, Lifelong Online, said, “We have been working with Centrick for close to three years now. Their ability to understand the brief and deliver exactly what's needed is the bedrock of this relationship. This film was conceived and delivered in 14 days with multiple adapts in seven languages. It is running successfully across television and digital platforms.” 

 

Roy Menezes, partner and chief creative officer, Centrick, said, “A sharp brief that stemmed from an insight backed by sales data enforced the fact that most massagers are purchased as gifts for parents. All we had to do was script it, create the setup and deliver a film that strums the heartstrings to evoke an emotion of gratitude.”