Campaign India Team
Feb 01, 2024

Licious makes every Sunday an occasion to celebrate

Watch the film conceptualised by Sideways Consulting here

Licious has rolled out a campaign, 'Licious Mangaiye, Sunday Manaiye’ (order Licious, celebrate Sundays) featuring actor Gajraj Rao that offers an insight into how one can make 'the best day of the week' better.

The campaign, conceptualised by Sideways Consulting, serves as a reminder to not let Sundays slip by and to make the most of the time spent together with the whole family. The film depicts a scenario from a family's cheery Sunday lunch when an unexpected relative in the form of Rao drops by unannounced.

The protagonist is pleasantly surprised to find a rich spread for the meal at the table and wonders aloud what could be the special occasion. After several unsuccessful attempts at guessing the reason for the above, the lady of the house discloses to him that there is no occasion in particular except that its a Sunday when the entire family comes together for a shared meal. 'Aap Sunday nahi manate kya?' (Don't you celebrate Sundays?), she asks him gleefully.

Santosh Hedge, vice president, brand - Licious, said, “Great food with great company is what Licious is all about. And we are humbled to be a part of every special occasion & celebration with our consumers since great food is inherent to every celebration. However, in the wait for these ‘special occasions’ we miss out on the 52 such occasions that are available to us once every week - the coveted Sundays! We all know how important a role ‘Sundays’ play when it comes to culminating the week with a spread of the choicest meat delicacies, devoured with the entire family. After all, why wait for a special occasion when a hearty lunch with near and dear ones on a Sunday is as special as it can get. This campaign is a reminder to not let Sundays slip by, and the film shows you just how it is done. So, wait no more, get your folks together and fursat, farmaishein and family ke saath Sunday Manaiye!”

Agency: Sideways Consulting
Leadership team: Abhijit Avasthi, Sonali Sehgal
Creative: Sameer Sojwal, Nilay Moonje, Misht Srivastava, Viraj Nandivadekar, Ajay Narsimhan,
Shashank Mestry
Account management: Vanita D’Mello , Farzaad Dastoor
Strategy: Siddharth Mohanty, Amatulla Mukadam, Manasvini Bhatia
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Abhishek Notani
DoP: Rajesh Nare
Music: Shubhojit Mukherjee
Food stylist: Saba Gaziyani


Campaign India

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