Leo Burnett India and Acko’s ‘StreetEye’ helps motorcycles navigate potholes
Innovation to help detect submerged potholes in real-time
Apr 06, 2021 05:32:00 AM | Video | Campaign India Team
Leo Burnett India has announced the impending launch of ‘StreetEye’ – a motorcycle mounted device that can help map potholes in real-time to help save motorcyclists from accidents. StreetEye has been conceptualised, designed and developed by Leo Burnett India, and sponsored by general insurance brand Acko.
‘StreetEye’ claims to detect submerged potholes in real-time using light detecting stereo cameras.
Ashish Mishra, EVP – marketing, Acko said, “Acko as a brand has revolutionised the insurance buying process by innovating and replacing traditional models with new-age solutions. Acko’s commitment to improving lives and Leo Burnett’s vision to use technology for solving real problems has made this happen. We look forward to StreetEye making a meaningful difference, especially for bikers, during monsoon.”
Rajdeepak Das, CEO and chief creative officer, South Asia, Leo Burnett said “At Leo Burnett, we believe the only way to predict the future is to create it ourselves. We have always been driven by our HumanKind philosophy which puts people and problems at the centre of all our initiatives. The teams at Leo Burnett have been tirelessly researching, developing and testing various versions of StreetEye to find a solution to one of the vital problems, i.e. accidents due to potholes. And we are very excited about this product and would be launching it soon in the market.”
Dheeraj Sinha, CEO and chief strategy officer, South Asia, Leo Burnett said “Creativity’s true potential is in solving larger problems of the world. StreetEye is a perfect example of how by bringing together innovation, data, design and technology, and by fuelling it with creativity, we can create new-age solutions to resolve age-old problems. At Leo Burnett, we have realised that by bringing creativity and technology together we can play a greater role in helping solve larger problems together with our client partners.”