Campaign India Team
Oct 09, 2023

Lenovo elevates World Cup streaming for cricket fanatics

Watch the films here

Lenovo has rolled out a campaign for the ICC Men's Cricket World Cup 2023 to showcase its consumer portfolio offerings. 
 
The films capture the relentless enthusiasm of Indian cricket fans, gaming aficionados, young professionals, and students in the backdrop of the World Cup, while spotlighting Lenovo's laptops' diverse features. 

Chandrika Jain, marketing director, Lenovo India, said, "Our brand Campaign showcases Lenovo's commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users. We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day.”
 
Source:
Campaign India

Related Articles

Just Published

14 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

14 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

15 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

16 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.