Lenovo elevates World Cup streaming for cricket fanatics

Lenovo has rolled out a campaign for the ICC Men's Cricket World Cup 2023 to showcase its consumer portfolio offerings. 

 

The films capture the relentless enthusiasm of Indian cricket fans, gaming aficionados, young professionals, and students in the backdrop of the World Cup, while spotlighting Lenovo's laptops' diverse features. 

Chandrika Jain, marketing director, Lenovo India, said, "Our brand Campaign showcases Lenovo's commitment to innovation and technology and highlights its wide range of consumer products and services that are custom-designed for versatile users. We believe that the World Cup is the perfect platform to connect with millions of Indian consumers who are passionate about cricket and technology. The campaign will position Lenovo’s seamless tech prowess in everything that consumers demand every day.”