Staff Reporters
Nov 08, 2019

Lazada wants singles to have a love affair...with a discount mop

The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.

Lazada has tapped The Secret Little Agency to drum up excitement for the biggest shopping day of the year, 11.11, with a series of mini love stories involving household products, selfie sticks and more.

TSLA has created more than 200 creative assets for the 11.11 regional campaign, including the short films above depicting Asia’s love affair with shopping and bargains.

The work will roll out to six markets: Vietnam, Philippines, Indonesia, Malaysia, Thailand and Singapore. 

This is TSLA’s first regional work for Lazada and includes the development of a regional integrated creative playbook for easy application across digital, social, merchant and even experiential assets, according to the agency, which has also been appointed to create regional work for 12.12.

“We created a brand world that reflects our sometimes comical love for shopping," a TSLA spokesperson said. "So really just having fun and blowing up these moments in a way that will deliver the most impact for Lazada.”

Lazada Group chief marketing officer Mary Zhou said the 11.11 campaign is an extension of the company's belief that "shopping should always be fun and enjoyable".

“As the biggest one day sale of the year, 11.11 is not just about having the lowest prices and the best deals; there is something bigger worth celebrating—people's love for their favourite brands and products, and their desire to lead a better life."

Topics

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

Premium
'It’s day zero of the audio revolution and it is going to get more prevalent'
Premium
6 hours ago

'It’s day zero of the audio revolution and it is ...

Spotify's Amarjit Singh Batra and Arjun Kolady discuss the power of audio along with GroupM's Tushar Vyas

Premium
Warc Media Awards 2019: Equinox Digital gets a shortlist in 'Best use of Data'
Premium
6 hours ago

Warc Media Awards 2019: Equinox Digital gets a ...

Only Indian entry among the 20 shortlists

Premium
S4 Capital's MightyHive opens first Indian office
Premium
11 hours ago

S4 Capital's MightyHive opens first Indian office

Smita Salgaonkar to lead operations as country head.

Premium
Elevations at OMD India
Premium
12 hours ago

Elevations at OMD India

Bhavna Sharma, Uma Santhanam and Nikshit Shetty get new roles