Staff Reporters
Nov 08, 2019

Lazada wants singles to have a love affair...with a discount mop

The Secret Little Agency has created its first regional work for Lazada in time for the 11.11 shopping season.

Lazada has tapped The Secret Little Agency to drum up excitement for the biggest shopping day of the year, 11.11, with a series of mini love stories involving household products, selfie sticks and more.

TSLA has created more than 200 creative assets for the 11.11 regional campaign, including the short films above depicting Asia’s love affair with shopping and bargains.

The work will roll out to six markets: Vietnam, Philippines, Indonesia, Malaysia, Thailand and Singapore. 

This is TSLA’s first regional work for Lazada and includes the development of a regional integrated creative playbook for easy application across digital, social, merchant and even experiential assets, according to the agency, which has also been appointed to create regional work for 12.12.

“We created a brand world that reflects our sometimes comical love for shopping," a TSLA spokesperson said. "So really just having fun and blowing up these moments in a way that will deliver the most impact for Lazada.”

Lazada Group chief marketing officer Mary Zhou said the 11.11 campaign is an extension of the company's belief that "shopping should always be fun and enjoyable".

“As the biggest one day sale of the year, 11.11 is not just about having the lowest prices and the best deals; there is something bigger worth celebrating—people's love for their favourite brands and products, and their desire to lead a better life."

Topics

Just Published

Premium
Coca-Cola reassures public 'what we share is stronger' in global festive spot
Premium
1 day ago

Coca-Cola reassures public 'what we share is ...

Ad follows November's 'Holidays are coming' launch.

Premium
Watch 25 fun Hyundai ads in just over four minutes
Premium
1 day ago

Watch 25 fun Hyundai ads in just over four minutes

An enjoyable series of #4SecondReviews for the Hyundai Venue by AnalogFolk features a bevy of odd creatures and characters, including Corey Feldman, but is tragically lacking in squirrels.

Premium
To fetch appeal of hot water
Premium
1 day ago

To fetch appeal of hot water

Watch the films conceptualised by Fulcro here

Premium
OMD adds to Beiersdorf media duties with South Asia wins
Premium
2 days ago

OMD adds to Beiersdorf media duties with South Asia ...

After defending its full media mandate in India, OMD has now added Bangladesh to its remit.